Dachstein, the Austrian brand of outdoor shoes, will launch a collection that has been developed in cooperation with National Geographic. The license agreement will be accompanied by a 360-degree campaign focused on travelling and adventure in the National Geographic media in 2019. Dachstein has developed five exclusive shoe models for its license partner in its typical coloring. For the launch of the new collection in 2019, both partners plan to launch a marketing campaign from April to September, including the National Geographic Explorer, the flagship that travels from pole to pole each year. Dachstein will be sponsor and outfitter of the team and will be integrated in its whole communication. The exclusive collection will be sold to premium partners only, that are able to present all five models and the theme in their stores.
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