With “Telekom Fashion Fusion,” Deutsche Telekom has launched a program at the crossroads of fashion and technology. The program has previously promoted talent in prototype development in cooperation with events, such as the IFA trade show and the #Fashiontech Conference, both in Berlin. Only in 2019 did the program begin to develop market-ready products, such as the new Heatable Capsule Collection, developed in collaboration with the AlphaTauri label (founded by Red Bull in 2016) and Schoeller Textil AG of Switzerland. Deutsche Telekom contributed technological components to the collection, Schoeller developed the heating technologies and fabrics as well as the electronic components, and AlphaTauri handled design. The collection’s first item is a men’s and women’s jacket with an integrated, app-operated heating system, with special zones in the pocket and kidney area. The jacket targets the lifestyle and technology-oriented consumer segment, which the participating brands call “Urban Explorers.” It is suitable for all seasons, including the cold, and ideal for traveling, hiking and other activities. Thanks to the Schoeller E-Soft-Shell, the heating system is fully integrated into the fabric and is placed as close as possible to the body. In addition, the built-in sensors can measure the temperature inside the jacket. According to the Fashion Fusion program, the next generation of the jacket is already in development with additional features and connectivity. AI is becoming increasingly important.