Dickies and Prana have joined HeiQ's list of brand partners that use its technical textile finishing products. Dickies presented its new Cooling Tees empowered with HeiQ Smart Temp to retailers at this year's Outdoor Retailer (OR) Summer Market trade show, which took place in Salt Lake City on July 26-29. Prana, which was also at the trade show, has recently launched its Performance Collection with HeiQ Fresh Tech for long-lasting odor control.