For autumn/winter 2013-14, Salewa will introduce a line of fashionable lifestyle apparel called “Alpine Life.” The idea behind the new collection is to merge outdoor lifestyle and high-end garments with traditional materials such as knitwear and loden. The line comprises 10 pieces for women and men each, including loden jackets, merino apparel and skirts dressed up with traditional knitting from the Alps. The collection is said to be produced at the manufacturing facilities of Oberrauch-Zitt, another subsidiary of the Oberalp group, Salewa's parent company.