For the third consecutive year, Hoka One One came out as the most widely used trail running shoe among the 353 participants in the Western States Trail, the annual 100-mile endurance run that ended on June 26 in Auburn, California.
For the third consecutive year, Hoka One One came out as the most widely used trail running shoe among the 353 participants in the Western States Trail, the annual 100-mile endurance run that ended on June 26 in Auburn, California.
10 July 2025 09:43 By Wolfgang Greiner
Berghaus’ Global Brand Director reflects on cultural moments, inclusive product design, B Corp status and balancing mountain credibility with street relevance.
10 July 2025 07:54 By Wolfgang Greiner
The Swedish outdoor pack specialist introduces customizable gear for multi-sport users.
10 July 2025 07:33 By Wolfgang Greiner
The American eyewear specialist marks its 50-year milestone with a limited-edition collection inspired by its iconic design heritage.
10 July 2025 15:23 By Wolfgang Greiner
The new “Together We Fly Higher” campaign explores the power of shared progress in running.
10 July 2025 07:26 By Wolfgang Greiner
The optics innovator introduces high-performance lenses tailored for challenging conditions in sailing, surfing and fishing.
9 July 2025 14:52 By Wolfgang Greiner
New fabric innovations combine Tencel Lyocell with recycled materials.
The Outdoor Industry Compass is the leading international business publication on the outdoor market in Europe, focusing on brands, manufacturers, retailers and suppliers. We provide critical market information and analysis to make better informed decisions in a fast changing market environment.
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