Gore-Tex is introducing a new, more contemporary logo, starting with items sold for the autumn/winter 2013-14 season. The new logo enhances the visibility of the brand by featuring a new type of rhombus.
Related articles
-
OpinionAre we overdesigning our products? Does this miss the bigger audience?
A walk with the 3 Dads raising awareness about suicide prevention gets columnist Charles Ross thinking about who today’s outdoor consumers really are – and what gear they actually need.
-
News briefsOn debuts new Cloudultra trail running shoes
The Swiss sportswear innovator introduces its latest ultra-distance footwear line, focusing on energy return, grip technology and elite-level comfort.
-
News briefsGarmin launches Edge MTB for mountain bikers
A US-based GPS technology company debuts its first mountain bike-specific cycling computer with rugged features and advanced trail mapping.
More from Product & Marketing
-
News briefsLowa expands trail running efforts
The German outdoor footwear brand sharpens its trail running focus with new leadership, product launches and TrailCon 2025 engagement.
-
News briefsOrtovox launches mountain bike collection
The German alpine gear brand enters the mountain bike segment with a new apparel line and extended safety training program.
-
News briefsBuff enters performance socks category
The Spanish brand is best known for its iconic neckwear.
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z
- Follow us on Linkedin