Helly Hansen has won a “Red Dot: Best of the Best” award for product design of its Icon jacket. The international Red Dot design competition has existed since 1954. Its design prize is awarded each year by the Design Zentrum Nordrhein Westfalen in Essen, Germany. More than 5,500 submissions from 54 countries participated in this year's competition, and were assessed by an independent jury of international experts. The Icon jacket features a new iteration of the H2Flow, Helly Hansen's proprietary temperature-regulation system. The closed system directs cold air along the wearer's core and releases it through air ports on the inside of the jacket. This mechanism is said to be 20 percent more efficient than a regular jacket in cooling athletes down. The Icon jacket is part of Helly Hansen's winter 2017 collection.