Hi-Tec Sports USA has announced a partnership with the American Hiking Society (AHS) that includes a formal sponsorship of National Trails Day as well as discounts for the American consumer to encourage outdoor recreation activities. In 2016, royalty sales of the Altitude V hiking boot from American stores will help fund the AHS. The sponsorship of National Trails Day is supposed to raise awareness of the benefits of hiking while contributing to conserve more parks and trails across America. Hiking is one of the top outdoor activities in the U.S., with a total 50.3 million hikers and backpackers in 2013, according to the Outdoor Foundation of America. Hi-Tec Sports USA is a subsidiary of Amsterdam-based Hi-Tec Sports, BV., which was founded in the U.K. in 1974.