Hoka One One turned out as the third most prominent brand of running shoes in last month's Ironman World Championship in Kailua-Kona, Hawaii. Based on the shoe count carried out by Shoe Ranger, it was worn by 11.6 percent of the participants in the triathlon event. The top two brands were Asics and Saucony, with shares of 17.5 percent and 14.3 percent, respectively. Hoka was followed by Brooks, Newton, Adidas, Mizuno, New Balance, On, Nike, Zoot and Skechers - in that order.