Moving Comfort will be focusing on sports bras as from 2015. Its full apparel line will continue to be sold until Dec. 31, 2014 only. The U.S.-based firm said that the move is part of an overall strategy shift by Brooks Sports, the parent company of Brooks and Moving Comfort, to help both brands balance their business for global expansion. This decision comes seven months after the arrival of Anne Cavassa at Brooks Sports as the new vice president of global apparel, in charge of the Moving Comfort brand and business as well.

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