Skechers USA has launched a women's sneakers line called “You by Skechers,” an athleisure collection which combines the technologies from the brand's performance shoes with the lifestyle needs of modern young women. To promote the collection, Skechers has partnered with Koya Webb, a fitness model and vegan advocate; Sophie Jaffe, a yoga teacher and raw food chef; Danette May, a fitness expert and social media influencer; and Katie Yip, a pilate expert. The four influencers will promote You by Skechers on their social media channels. A community has also been created under the @YOUbySkechers umbrella across social media platforms on Instagram (Instagram.com/youbyskechers) and Facebook (facebook.com/youbyskechers). The collection initially launches in the U.S., and will then move around the world this year. The initial range of styles and colors will be expanded with additional looks and colors available worldwide in the months to come.