Starting with the 2013-14 winter season, Maloja will use Gore-Tex and Windstopper laminates in its sportswear. W.L. Gore & Associates' products will be featured in more than 25 items in the new collection of the German sportswear brand. The new combination of style and high-end water and wind protection will make it into various apparel categories of Maloja, such as ski touring, freeride, cross-country and bike apparel. The latest of Gore's licensees has been intensifying its efforts to strengthen its efforts in athletic categories, for example by increasing its expenses for sponsoring. Since the beginning of the current winter season, Maloja has been supplying the German national team of ski mountaineers.