2026-08-31T13:38:00Z By Wolfgang Greiner
Haglöfs CEO Andreas Lorenz explains why the Swedish outdoor brand needs to move upmarket, rebuild awareness and rethink its products and distribution.
2026-08-31T12:31:00Z By Wolfgang Greiner
The German mountain footwear specialist is celebrating three decades of its Alaska GTX, highlighting the model’s durability, repairability and long-standing Gore-Tex partnership.
2026-08-31T12:18:00Z By Wolfgang Greiner
The Scottish camping brand is revisiting one of its earliest expedition designs with the F10 Classic UL2, combining its original A-frame silhouette with modern materials.
2026-08-31T12:51:00Z By Wolfgang Greiner
The Norwegian brand will supply technical sailing apparel to Kojiro Shiraishi’s IMOCA crew for its 2026 transatlantic and 2027 round-the-world campaigns.
2026-08-31T12:43:00Z By Wolfgang Greiner
The Swiss brand underscored its trail-running ambitions at the UTMB Finals, led by Baptiste Chassagne’s second-place finish in Chamonix.
2026-08-28T14:39:00Z By Wolfgang Greiner
The footwear brand is extending its outdoor positioning into urban communities, fashion and culture through activations across Europe and the US.
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