Wintersteiger, the Austrian company known for its ski maintenance equipment, has entered the growing bike category as a counter-seasonal business. After two years of market research and product development, it launched a new Bike Services division in an inaugural YouTube Livestream, offering a package for bike rentals that includes the automatic bike cleaning units Veloclean and Velobrush as well as drying, storage and maintenance solutions. The Easyrent rental software and the Easywork software module are used to manage the rental, service, repair and assembly of bicycles. The rental software has proven itself in ski rental, the Easywork module was developed especially for bike services. The new bike cleaning function is also on offer as a service to end users who are not renting a bicycle. The service can be provided by bike dealers or any sports retailers, including ski specialists, hotels and petrol stations. Wintersteiger’s Easystore bicycle hanging system can also be installed by companies to store the bikes used by their employees to commute to the workplace.