With its new Rocky S2V and Rocky 4EurSole collections, Rocky Brands is making its first foray into the outdoor adventure and health care markets. The S2V range consists of apparel and footwear for outdoor adventure enthusiasts, and is touted as being functional and versatile, with outdoor survival components. It will be on sale this autumn. The 4EurSole collection is designed for women in the health care field, and is coming out next spring.