All Rapha articles
-
News briefsRapha partners with United Repair Center
Cycling apparel brand Rapha has announced a partnership with United Repair Center (URC), an apparel repairs operation based in Amsterdam. The collaboration is part of Rapha’s commitment to circularity and “a more sustainable future for the cycling apparel industry,” the company said. The repairs will take place at URC’s new ...
-
News briefsMAAP announces team hires across marketing and design
MAAP, the Melbourne-based cycling apparel specialist, has announced Ian Elliott as its new chief marketing officer. Elliott joins the company from Strava, where he served as senior director of global brand marketing and social impact. Prior to that, he held senior positions at Quiksilver and Bellroy. He also previously worked ...
-
News briefsRapha relies on dual leadership after Kim’s departure
Source: Rapha William Kim With William Kim stepping down as CEO of lifestyle bikewear supplier Rapha Racing Limited, the British company is relying on an internal dual CEO solution with immediate effect. Kim had succeeded Rapha founder Simon Mottram only at the end of last year. When ...
-
News briefsRapha Racing implements AI technology for more resilient supply chains
The cycling apparel brand Rapha Racing has entered into a new cooperation with the London-based artificial intelligence (AI) technology provider 7bridges to manage its range of different carriers and service providers globally through an AI platform. Rapha’s arrangement with 7bridges includes the invoicing process as well as automated processes in ...
-
News briefsRapha founder Mottram to step down
Rouleur magazine reports that Simon Mottram, founder of Rapha, will step down as CEO of the cycling apparel brand after 17 years. Mottram co-founded Rapha in 2004 with Luke Scheybeler, drawing inspiration from Team Rapha-Géminiani, a cycling team from the 1960s. He is considered one of the greatest marketers and ...
-
News briefs
Rapha Foundation supports new British Cycling City Academies
Rapha Foundation has teamed up with British Cycling, the governing body for cycling in the U.K., on a new community initiative aimed at making cycling more inclusive across the country. The partnership, resulting in the British Cycling City Academies Supported by Rapha Foundation, will promote gender balance and the inclusion ...
-
ArticleAnalysis: Pushing the boundaries of what a sports store can be
Everyone has a sport. We’re not talking about a gym membership, but full immersion into a discipline, where we have to have the right clothing, equipment and an app to help with training and motivation. Whether it’s working towards a black belt in Taekwondo, competing in triathlons or mastering yoga inversions, sport has become serious. In addition, there are other driving factors such as the increasing interest in wellness, more female participants in more sports and the acceptance of leisure wear in almost all areas of life. This is pushing growth in the sporting goods market, and it also has a knock-on effect on what we expect from our sports stores. If we’re prepared to spend a good amount of our disposable income in this area, we want the brands we chose to offer above and beyond the everyday retail journey.
