A new 330-square-meter Woolrich store is being opened in the Neustadt area of Hamburg through a local agent. It is located in a 19th century building close to the stores of other major brands such as Giorgio Armani and Prada. The American brand continues to be sold in Europe by an Italian-based company, WP Lavori in Corso, that also markets Barbour and Barcutta. Reportedly, its sales grew by 2 percent to around €120 million last year, with Italy absorbing about 60 percent of the turnover, but its management expects the growth to accelerate to a 10 to 15 percent pace in 2014.