After opening new corporate stores in Lyon, France and Cologne, Germany, at the end of last year, The North Face will be opening four additional corporate stores in Germany, France and Poland in 2013. In March, a new store directly operated by TNF will be inaugurated in Düsseldorf, to be followed by one in Paris later on this year. The locations of the two remaining corporate stores are not definite yet. The new Düsseldorf store will be the brand's seventh standalone TNF store in Germany, including franchised units, while the new door in Paris will be the fifth standalone store in France. TNF also plans to increase the number of franchised stores in Europe.

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