Amer Sports will have 260 mono-brand stores, 150 partner stores and 62 e-commerce sites in operation around the world by the end of the year. Salomon will have the biggest presence at the direct-to-consumer level with 196 branded stores and 29 web stores. It opened its first virtual store in France four years ago. Amer wants this channel to represent at least 10 percent of sales, and it wants it to be profitable.