Black Diamond Equipment has opened its first European flagship store in Innsbruck, Austria. The downtown store offers all of the brand's product categories as well as events and workshops. It also serves as a platform for end consumers to test or borrow selected equipment. The positioning in Innsbruck, where Black Diamond's European headquarters are located, is part of a global retail strategy. This week, another mono-brand store opened in the historic Trolley Square shopping district of Salt Lake City, Utah, the home of Black Diamond. Thus the brand now operates four own stores worldwide. The Innsbruck store is the first step in an expansion of the brand's own retail concept with retail outlets in carefully selected mountain sports hubs in Europe.