Canada Goose has just opened a new and sophisticated experimental store at CF Sherway Gardens, a mall near Toronto. Called “The Journey,” it has no products in its inventory, and it will treat customers to daily synthetic snowstorms. The store uses OLED TV displays, 4K laser applications, rock walls and artificial snow machines to mimic the North Pole. The Cold Room's temperatures range between -120°C and -200°C. Upon exiting into the retail area, customers can purchase items at a digital kiosk, with next-day delivery if orders are made before 2 pm. Canada Goose has also opened its first store in Paris, located at 283 rue Saint-Honoré. Featuring art that depicts the cold landscapes of Canada, it is the first one that has a separate room for its children's collection. Like other Canada Goose stores, it has a cold room to try out its outerwear at low temperatures.
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