Columbia Sportswear opened last month a special store at Disney Springs, a new Disney World resort that is nearing completion on Lake Buena Vista, Florida. The 5,000-square-foot store focuses on Columbia's new Performance Fishing Gear (PFG) collection. It has an overhead display where 500 fish float in a pool of reflected light, artwork and sculpture. It has an in-store embroidery facility to personalize the customer's purchases.