Decathlon has several other new markets on the radar, after an anniversary year in which it entered five of them and opened many new stores, helping to lift its total sales above €10 billion in connection with its 40th birthday. This year, it's going to be the turn of Austria and Switzerland, and possibly other countries as well such as Israel, where it has a team in place to study the market, and in Canada. As previously reported, the world's biggest integrated sporting goods retailer has already made some moves in Australia and South Africa as a prelude to the possible opening of physical stores. More in Sporting Goods Intelligence Europe.