Garmin has opened its first dedicated retail space in Europe, in the center of Barcelona, to showcase the full range of sports and outdoor products it offers. The store consists of a sizeable shop-in-shop in the department store of El Corte Inglés in Portal de l'Angel, one of the busiest shopping areas in the Catalan city. Apart from displaying a wide range of Garmin products, the company explained that the store was intended as a spot where Garmin users and potential buyers could receive personalized advice on the functions of the products for specific activities. In the same flagship store of El Corte Inglés, The North Face has restructured its shop-in-shop, expanding it to 200 square meters.
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