Haglöfs has upgraded its website and expanded its online sales from Sweden to Germany, Finland, Denmark and the U.K. The next online move for the Swedish outdoor brand is to launch its online business in Norway. Katarina Johansson, head of e-commerce at Haglöfs, said in a statement that the target is to have online sales operational in all key markets in Europe in the next six months. The concept for the web stores launched in October was based on the interests of consumers and their choice of activity. The approach appears to have paid off, with a significant improvement in sales and consumer engagement in the first weeks. The upgraded website is using Salesforce Cloud. Haglöfs has already been selling online in Sweden.
Related articles
-
ArticleArc’teryx unveils first Alpha Store, ‘challenging retail status quo’
Canadian outdoor brand Arc’teryx, founded in 1989, has unveiled its new Alpha store format in Toronto. The company said the US debut will follow later this summer at 580 Broadway in Manhattan. Other future openings have not yet been announced. “Arc’teryx is looking to challenge the retail status quo and ...
-
News briefsTNF opens new concept store in Singapore
The North Face (TNF) returns to Singapore’s retail landscape courtesy of one of the Middle East’s leading family conglomerates, GMG, following its withdrawal in 2017. The new concept store, with a retail space of around 230 sqm in VivoCity, is the first of its kind Southeast Asia and features products ...
-
News briefsGiant expands own-store network in Spain
According to CMDsport, Giant has opened a fifth own-store in Spain. This one covers 500 square meters, boasts a section devoted to women’s cycling and is situated in the island capital of Santa Cruz de Tenerife. The brand believes it is sure to become a flagship in Spain, like its ...
More from Retail and Distribution
-
News briefsVasque builds European network
US footwear brand Vasque is working with its exclusive UK agent, Northcol, to establish a pan-European network of agents to represent the brand. Representatives have already been established in key countries such as France (ibrg-agency), Benelux (Van Lierop agencies), Italy (Box Agency) and Spain (Sworks). The brand intends to expand ...
-
News briefsRose Bikes expands service network to over 130 partner workshops in DACH
Rose Bikes is strategically expanding its stationary network of partner workshops. The German company is entering into a cooperation with Verbund Service und Fahrrad (VSF), one of the largest stationary networks in Germany’s industry, and is successively adding VSF-allride certified workshops to its service portfolio. In addition to its nine ...
-
ArticleWolfbike effects a shift to distribution
Business has been brutal as of late for Wolfbike, according to CMDsport. The manufacturer of bicycles has been operating in Valencia, Spain, for 14 years and has in that time put together a catalogue of 180 models. Because of the cycling industry’s boom and bust since the lockdowns, however, the ...