La Sportiva is opening a store in Trento, the first for the outdoor brand in the Alpine town of Italy's Trentino-Alto Adige region. The new 70-square-meter store is located in Via Mazzini 5, a central shopping area. The other stores of the brand are located in Pozza di Fassa, Ziano di Fiemme, Cavalese, Arco and Finale Ligure, as well as in the Spanish town of Rodellar and Mexico City. La Sportiva was founded in 1928 by Narcisio Delladio, and is still run by members of the Delladio family, under the direction of Lorenzo Delladio, the current president and chief executive.