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News briefsREI expands its adventure travel program in the U.S.
U.S. retail co-op REI is expanding its line of multi-day adventure trips, guided day tours, rental outlets and adventure centers as part of a multi-year strategy to get 3 million people outside each year. Consumer interest in the outdoors and related activities has surged across the country in recent years, ...
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Naturkompaniet encourages litter pickup
For the sixth year in a row, Swedish retail chain Naturkompaniet has produced a multi-purpose bag for litter picking together with Håll Sverige Rent (”Keep Sweden Clean”). The bag’s purpose is to highlight the problem of littering in nature and encourage sustainable and responsible outdoor recreation. In 2021, Keep Sweden ...
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Salewa pilots wash and care station in Munich flagship store
Source: Salewa Salewa CareStation, Salewa Store Munich With a new CareStation – a wash and care service located in the Salewa store in Munich – the Italian brand wants to educate and encourage consumers to take proper care of their outdoor apparel and equipment in order to ...
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New Montane showroom in Munich
Source: Montane Holger Schumann and Steffen Fuchs of Foras 365 British outdoor brand Montane is expanding its European business with a new showroom and warehouse in Munich, Germany. “The new showroom is an important hub not only for our retailers in Bavaria but from all over Germany,” ...
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New MAAP LaB opens in Melbourne
MAAP, the Australian cycling apparel specialist, has unveiled its inaugural concept store, MAAP LaB, in Collingwood, an inner-city suburb of Melbourne. The store, located at 33 Wellington Street, occupies a new development in the ex-industrial end of Collingwood and is open seven days per week. “LaB,” which stands for “Life ...
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Outdoor continues to grow for Sport 2000
Sport 2000 Germany continues to expand its outdoor segment. In 2021, outdoor sales of €929 million were generated via the affiliated retailers, according to the retail group. Currently, the outdoor share of Sport 2000 total sales is 34 percent (2019: 22 percent). The forecast for 2022 indicates a further increase ...
