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The Munich outdoor retailer is using the 2026 World Cup as a backdrop for a campaign centered on sport as part of daily urban life rather than stadium spectacle.
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The British outdoor brand is accelerating its US market strategy through new leadership appointments, specialty retail expansion and strategic agency partnerships.
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News briefsGrassroots Outdoor Alliance reveals 2026 award nominees
Grassroots Outdoor Alliance has unveiled the nominees for its 2026 Specialty Awards ahead of the upcoming Grassroots Connect show in Reno, highlighting the retailers, brands and sales representatives shaping the future of independent outdoor retail.
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ArticleREI responds to union boycott and bargaining criticism
The outdoor retailer has pushed back against union allegations surrounding contract negotiations as workers continue a nationwide boycott during REI’s Anniversary Sale.
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News briefsREI union launches boycott during Anniversary Sale
Unionized workers are urging customers to boycott REI’s flagship Anniversary Sale in the US following contentious national contract negotiations and accusations of bad faith bargaining.