Merrell is launching an e-learning program for the personnel in any stores in France, similar to one that it recently introduced in the U.K., and the brand may take similar initiatives in other countries based on the results. In France, salespeople who are handling the brand can connect with a website,, to look at tutorial videos on Merrell's history, technologies and footwear products. They can check whether they have learnt the lesson well. The courses are entertaining and free of charge. They allow the salespeople to compete for prizes.