Munich bike retailer Alpha Bikes parts ways with Specialized, opens Giant flagship

Alpha BikesGerhard Wagner und Daniel Castro

Source: Jo Beckendorff

Since founding Alpha Bikes in 1992, owners and CEOs Gerhard Wagner and Daniel Castro have worked hard to create an indispensable bike community in the German city of Munich. When they teamed up with Specialized in 2008, they even gave up their own brand. That was the year they opened ...

Sign-in if you already subscribe to The Outdoor industry Compass.

barrier_image_OIC

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the outdoor industry.

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential weekly E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, C-Suite interviews, insights from industry experts and leaders that are shaping the future of the industry