Norrøna will open a flagship store in the SoHo district of New York City this autumn. It will be its second store in the U.S., following the inauguration of its concept store in Boulder, Colorado, in May. The new store will feature the Norwegian brand's full assortment of technical outerwear, as well as an apparel repair center, a space for community gatherings and an espresso bar. The Norwegian outdoor brand already operates a network of 28 brand stores across Scandinavia and the rest of Western Europe.
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