Right in time to benefit from an exceptional exposure during the Olympic Games in London, Marmot Mountain has opened its flagship store in the British capital, in the direct vicinity of the Olympic venues. Located in the large new Westfield Stratford City shopping mall, the corporate store features the whole range of the brand's collection. For the opening of the door, Marmot has been offering special-edition T-shirts that are available only in the London store. The shirts are made of 100 percent organic cotton. A part of the turnover from that line goes to the Prince's Trust, a British non-governmental organization devoted to young people in need. The London store is the second corporate store after the one in Nuremberg, which opened last October. In April, Marmot opened a franchise store in Italy's outdoor arena of Finale Ligure.