Schöffel is setting up its first shop-in-shop in France, using a format that it has already used at about 130 locations in Germany, Austria, Switzerland and the Benelux countries. The French soft shop is located in a store at Clermont-Ferrand called D'Aventure en Aventure (From Adventure to Adventure). The German brand is expected to reach a turnover of around €3 million in France this year through its local sales subsidiary.