Shortly after opening its own TouchLab stores in Seattle, Washington, and Vail, Colorado, Icebreaker's retail operations have now reached Australia. The first shop in the country is located in the Chadstone Shopping Centre in Melbourne and has a selling surface of 160 square meters. Currently, the merino specialty brand runs 16 doors worldwide, with 10 in North America, one in Australia and five in New Zealand (three in Auckland, one each in Queenstown and Wellington). TouchLab No. 17 is scheduled for March 2013 in Washington, D.C.