Sportler, the Italian sporting goods retail chain owned by the Oberrauch family, has opened a new, innovative store across from its renovated store in downtown Brunico. Spread over 785 square meters on five floors, the new store is the company's seventh Alpinhaus, specializing in outdoor and winter sports products. It features an ice chamber for product testing. The older store, which has a surface of 1,600 square meters, has a big new bike section and a running section that features a new 3D foot-scanning technology.