Stormberg, a Norwegian outdoor apparel brand, is to open its first store in Sweden before the end of this year. Stormberg has 25 stores around Norway (15 of them franchised), and it chalked up sales of 254 million Norwegian crowns (€34.3m-$44.4m) last year but it has not yet moved into foreign markets. Then again, the brand achieved some recognition among Swedish consumers as it was sold for the last two years in the Swedish stores of XXL Sport, a fast-growing Norwegian sports retailer that branched out into Sweden in 2010. Apart from its own physical Swedish store, Stormberg intends to open an online store targeting Swedish customers. Three Swedish employees working at the company's headquarters in Kristiansand will take care of the online store (more on this brand on our Nordic outdoor report).