The first mono-brand store of La Sportiva outside Europe opened at the end of September in a shopping center in Mexico City, called Paseo de Las Palmas. It is being operated by Alta Vertical, the Mexican distributor of the Italian brand. The move follows an increase in the company's turnover in the country and growing participation by Mexicans in outdoor activities such as trail running and climbing. La Sportiva has five other stores in Italy, including the one at its headquarters at Ziano di Fiemme, and one in Rodellar, Spain.