The Swedish Trade Federation and the newspaper Dagens Handel have named Naturkompaniet “Chain of the Year.” The award, which was presented as part of the 2012 Retail Awards in Stockholm, is open to retailers from all industries. Naturkompaniet, the chain of outdoor stores owned by Fenix Outdoor, won because of the combination of its extensive product range and a high level of customer service, as well as for its investment in sustainability and the environment. The outdoor retail chain has shown a steady increase in sales and profitability over the last few years.
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