Woolrich has opened its first standalone retail space in North America in New York's SoHo neighborhood, at 125 Wooster Street. The two-level flagship will sell men's and women's clothing and accessories from its contemporary collection, Woolrich John Rich & Bros. It will also feature menswear from the designer label Woolrich Woolen Mills. The move by the Pennsylvania-based outwear and lifestyle brand follows the recent opening of three European stores, of which two are in Germany - in Hamburg and Sylt - and one in Prague. The SoHo flagship is designed as a contemporary retrospective of the company's 184-year history and decorated with vintage items from the original Pennsylvania mill. The 1,400-square-foot ground floor highlights the Woolrich John Rich & Bros. collection while the 500-square-foot basement level, designed as a contemporary “Woolrich Men's Club,” will house the brands' made-in-America products, including blankets and bags and the Mark McNairy-designed Woolrich Woolen Mills collection.