All Royal Robbins articles
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ArticleFenix Outdoor facing ‘very challenging’ market in 2024
Fenix Outdoor says FY24 growth will need to come from re-orders and its own DTC channels, given that many of its retail partners are facing financial challenges. After an expected difficult wholesale business in Q1, the group thinks inventories will improve in Q2, which could result in possible product shortages ...
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News briefsRoyal Robbins achieves Responsible Wool Standard certification
California-based outdoor adventure brand Royal Robbins has been brand-certified by the Responsible Wool Standard (RWS). The certification process, which allows the brand to formally track the chain of custody of its wool from fiber to final product, involves a rigorous assessment of Royal Robbins wool sourcing and production practices conducted ...
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ArticleFenix Outdoor vows to spend more on marketing
Faced with still too much inventory but also high supply chain and product standards, Fenix Outdoor intends to dedicate more dollars to marketing, particularly in Germany and the US, to “explain to the [outdoor] consumers what we stand for,” commented Chairman Martin Nordin in a statement. In the ...
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ArticleIndustry inventory issues dampen Fenix’s Q2 results
Fenix Outdoor International, facing “very challenging” market conditions and “substantial price pressure” due to high outdoor industry inventory levels, realized a 74 percent decline in Q2 Ebit to €3.1 million from €11.7 million. The operating margin narrowed to 0.1 percent from 5.9 percent. Net profit declined by 94 percent to ...
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News briefsNew Head of Sales at Royal Robbins
Source: Royal Robbins Todd Gordon California-based outdoor company Royal Robbins, founded in 1968 by climbers and adventurers Royal and Liz Robbins, has hired Todd Gordon as Director of Sales. In his new role, he will drive strategic initiatives, build strong partnerships and further strengthen Royal Robbins’ position ...
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ArticleFenix posts record Q1 sales but sees uncertain Q2 amid high inventories
Fenix Outdoor International reported sales of €180.0 million in the first quarter of 2023, a new record for the first three months of the year and up from €165.2 million for the year earlier, although margins remained under pressure amid inflation. Ebitda inched up to €31.2 million from €30.8 million ...
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ArticleFenix Outdoor publishes CSR report 2022
Fenix Outdoor International AG, owner of the brands Fjällräven, Royal Robbins, Tierra, Hanwag, the five retail chains managed under the roof of the Frilufts Retail Europe AB and – until December last year – Primus (which was sold to Silva), has published its CSR Report 2022. CEO ...
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News briefsRoyal Robbins releases sustainability update and goals
For spring 2023, U.S. brand Royal Robbins has released a set of lower-impact products to support the brand’s climate goals for 2025. As a first and major step, the company has identified its material choices as a key portion of its overall carbon footprint and has picked lower-impact fibers for ...
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News briefsBurbank succeeds Millenacker as global brand president of Royal Robbins
Source: Royal Robbins Erik Burbank Fenix Outdoor has appointed Erik Burbank as global brand president of Royal Robbins. Burbank, an industry veteran with extensive experience leading brands in the U.S. and Europe, will succeed Michael Millenacker, who is retiring at the end of the year. Burbank will ...
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News briefsRoyal Robbins restructures U.S. marketing team
U.S. outdoor lifestyle apparel brand Royal Robbins, part of Fenix Outdoor since 2018, announces Gareth Martins as the brand’s new director of marketing. He will lead overall strategy and marketing for Royal Robbins in North America. Martins spent 7 years at Osprey Packs, followed by 5 years at the Outdoor ...
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ArticleFenix Outdoor sales rise 30 percent in first quarter
Fenix Outdoor International generated a 22 percent increase in first-quarter operating profit to €17.7 million on a 30 percent topline expansion to €165.2 million against €127.1 million. The outcome was negatively impacted by about €2 million in one-time additional transportation costs. But the strong results for the Fjällräven, Tierra, and ...
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ArticleSports and outdoor brands emerge as circularity champions in new Textile Exchange report
Sports and outdoor brands are among the companies that made the most progress toward circularity, a new report from Textile Exchange suggests. According to the study titled Material Change Insights Report , the circularity score of Outdoor/Sports companies increased by 57 percent in 2020 compared to an average increase ...
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ArticleMixed results for Fenix Outdoor
Fenix Outdoor International had a difficult start to the year and still faces some of the challenges that have marked 2020. Management said major store closures in Europe hampered business in Q1, although there were some upsides, such as the performance of retail stores in Sweden, Finland and Denmark, as ...
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ArticleFenix Outdoor unveils its 2021 goals
Fenix Outdoor International had a tough year in 2020 due to the pandemic and its store closures, with sales falling by 7.3 percent to €563.0 million. The operating margin (Ebit) contracted by 3.1 percentage points to 10.9 percent. Net profit declined by 44.6 percent to €33.9 million. But in its ...
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ArticleMixed results for Fenix
Fenix Outdoor International posted lower sales for its third quarter but managed to keep expenses under control. The management said the emergency plan implemented in the first quarter bore fruit, keeping costs and expenses at a manageable level. The company has, wherever possible, renegotiated the rent at relevant brick-and-mortar stores ...
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News briefsRoyal Robbins introduces new website and hemp sock collection
The Californian travel and outdoor wear label Royal Robbins , which was acquired by the Swedish Fenix Group in 2018, is launching into a new product category with the release of its Hemp Sock collection. For every pair purchased, Royal Robbins will donate 1% of sales to the ...
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ArticleFenix’s recovery driven by Europe
After a difficult first quarter due to Covid-19 restrictions, Fenix Outdoor International started seeing a small retail recovery in April with strong increases in online sales, making up for some lost sales in brick-and-mortar stores. In May and June, the improvement continued and was also supported by improved physical stores’ ...
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ArticleFenix Outdoor banks on e-commerce after a weak quarter
Martin Nordin, chief executive of Fenix Outdoor International, expressed optimism about a recovery in the outdoor industry after the coronavirus pandemic is over, considering that it has outperformed other industries during past recessions, especially in Europe. He added that the epidemic’s negative effect on travel should lead people to look ...
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ArticleDisappointing end of the year for Fenix
Blaming unfavorable weather, product recalls and ongoing challenges in IT, the Fenix Outdoor International group, whose holdings include the Globetrotter chain and the Fjällräven brand, posted weak results for the fourth quarter of 2019.
