Scarpa North America has announced an agreement with the Colorado-based technology provider Brandwise, which supplies sales-related software solutions. Brandwise will implement its SalesOptimizer and OrderPad applications, part of a suite of tools that will enable Scarpa to improve the effectiveness of its e-commerce and online business intelligence while providing comprehensive analytic capabilities. SalesOptimizer gives the first “bird’s-eye view” of retail accounts by analyzing, trending and buying criteria, providing highly targeted retail alerts and sales capsules that present real-time information on best sellers not purchased, open to buy, and credit information. OrderPad is a customizable e-commerce application that plugs into an existing site and gives retailers easy access to their order history, and enables them to build editable wish lists that allow representatives to easily collaborate with them.
