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News briefsNaturkompaniet to open Halmstad store
The outdoor retailer is expanding its physical footprint with a large-format store in southern Sweden.
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ArticleProwinter 2026 kicks off in Bolzano
An international outdoor and winter sports trade fair returns to northern Italy with new formats, a stronger sustainability focus and expanded outdoor space.
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News briefsCarl Hård af Segerstad joins Ski Team Sweden
The Swedish outdoor industry executive moves from brand leadership into elite winter sports, taking on a new commercial role in Åre.
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ArticleProwinter 2026 highlights outdoor-winter crossover
The B2B event in Bolzano focuses on climate-driven category shifts, sustainable innovation and international networking for the outdoor industry.
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ArticleFenix Outdoor regains momentum as brand segment drives recovery
After a tough start to 2025, the Swedish outdoor group rebounds in Q3, with strong brand sales offsetting weakness in wholesale and e-commerce.
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News briefsNaturkompaniet and Fjällräven to open at NK
The Swedish outdoor retail chain is launching a flagship space at one of Stockholm’s most iconic department stores.
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Short Stops Week 41, 2025
PRODUCT & MARKETING +++ US B Corp Wild Rye has launched its first-ever women’s outerwear collection, fulfilling a long-held brand ambition to deliver technical, stylish snow gear despite tariff and supply chain challenges +++ Brandwave, a West Sussex-based specialist sports marketing and PR agency, has been appointed as the UK ...
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ArticleFenix Outdoor: Martin Nordin speaks on succession, margins and rivals
The son of Fjällräven founder Åke Nordin outlines his views on margin pressure, growth regions and succession planning in a rare EFN interview.
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Short Stops Week 40, 2025
EXECUTIVE CHANGES +++ Carl Hård af Segerstad, who has spent more than a decade building Fjällräven’s global events strategy, has been promoted to Global Head of Events, Partnerships and Ambassadors at the Swedish outdoor brand, where he will oversee flagship experiences such as Fjällräven Classic and Polar while expanding ambassador ...
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News briefsRevolutionRace founder critiques major investor
The co-founder of the Swedish outdoor apparel brand criticizes its largest investor, citing a misalignment with the company’s future direction.