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News briefsDale of Norway expands US team
The Norwegian knitwear specialist strengthens its US presence with two senior hires to drive growth and retail expansion.
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ArticleRestructuring and efficiency characterize 2025 at Fenix Outdoor
Restructuring and efficiency shape 2025 at Fenix Outdoor as profits fall amid 1.3% growth in sales
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News briefsNaturkompaniet to open Halmstad store
The outdoor retailer is expanding its physical footprint with a large-format store in southern Sweden.
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ArticleProwinter 2026 kicks off in Bolzano
An international outdoor and winter sports trade fair returns to northern Italy with new formats, a stronger sustainability focus and expanded outdoor space.
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News briefsCarl Hård af Segerstad joins Ski Team Sweden
The Swedish outdoor industry executive moves from brand leadership into elite winter sports, taking on a new commercial role in Åre.
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ArticleProwinter 2026 highlights outdoor-winter crossover
The B2B event in Bolzano focuses on climate-driven category shifts, sustainable innovation and international networking for the outdoor industry.
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ArticleFenix Outdoor regains momentum as brand segment drives recovery
After a tough start to 2025, the Swedish outdoor group rebounds in Q3, with strong brand sales offsetting weakness in wholesale and e-commerce.
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News briefsNaturkompaniet and Fjällräven to open at NK
The Swedish outdoor retail chain is launching a flagship space at one of Stockholm’s most iconic department stores.
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Short Stops Week 41, 2025
PRODUCT & MARKETING +++ US B Corp Wild Rye has launched its first-ever women’s outerwear collection, fulfilling a long-held brand ambition to deliver technical, stylish snow gear despite tariff and supply chain challenges +++ Brandwave, a West Sussex-based specialist sports marketing and PR agency, has been appointed as the UK ...
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ArticleFenix Outdoor: Martin Nordin speaks on succession, margins and rivals
The son of Fjällräven founder Åke Nordin outlines his views on margin pressure, growth regions and succession planning in a rare EFN interview.