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Deuter highlights apprenticeship program

2026-06-05T22:16:00Z

The German backpack and sleeping bag specialist is highlighting its apprenticeship program and employee development approach as part of a regional business magazine feature.

Article

Schwan-Stabilo Outdoor Group names new CEO

2026-06-01T09:20:00Z

After 14 years with the company, Outdoor Group CEO Martin Riebel will step down at the end of June, with former Intersport executive Christoph Frechen taking over leadership of the multi-brand outdoor business.

News briefs

Deuter launches limited Atherton edition of Attack protector pack

2026-05-31T16:08:00Z

Limited to 100 units worldwide, Deuter’s new Attack Atherton backpack was developed with mountain bike legend Gee Atherton for demanding enduro and downhill riding.

Article

Deuter deepens footprint analysis for backpacks

2026-04-25T08:35:00Z

As sustainability becomes a measurable requirement under new EU rules, Deuter is using lifecycle analysis to identify and reduce the environmental footprint of its backpacks.

News briefs

Deuter introduces Visby bike bag

2026-04-25T07:45:00Z

A new waterproof bike bag from Deuter targets urban mobility and bike touring, combining durability, modular storage and sustainability features.

News briefs

Deuter donates €6,300 to conservation initiatives

2026-04-18T06:14:00Z

Funded in part through its Green Week sales campaign, Deuter has donated €6,300 to environmental organizations Patron e.V. and EOCA.

News briefs

Schwan-Stabilo Outdoor names interim US GM

2026-04-16T08:10:00Z

Tom Mason has been appointed interim general manager of Schwan-Stabilo Outdoor USA, alongside two additional leadership hires.

Short stops

Short Stops Week 15, 2026

2026-04-05T00:42:00Z

EXECUTIVE CHANGES +++ Adidas has extended CEO Bjørn Gulden’s contract to 2030 following a successful turnaround, signaling a focus on strategic stability, continued growth and stronger leadership alignment in a challenging global market +++ Colorado-based mountain bike brand Revel Bikes has appointed Levi Olsen as Sales and Site Leader, tasking ...