- Save article
ArticleOutdoor companies join forces for Green Friday fundraising
Instead of pushing discounts, several European outdoor brands are donating part of their Green Friday sales to environmental conservation efforts.
- Save article
ArticleDeuter supports plastic-free peaks and repair tours during Green Week
Instead of offering discounts, the German outdoor gear maker is using Green Week to promote clean-up efforts, fair production, and product repairs.
- Save articleShort stops
Short Stops Week 47, 2025
EXECUTIVE CHANGES +++ Jeff Bezos is returning to an active leadership role as co‑CEO of heavily funded AI startup Project Prometheus, which launches with over $6 billion to develop artificial intelligence for engineering and manufacturing +++ Montréal-based running brand Ciele Athletics has appointed industry veteran Corey Stecker as Global Head ...
- Save article
News briefsDeuter and Powderchase launch freeride event for families
The German backpack and outdoor gear brand partners with a ski event series to offer a backcountry weekend for families in February 2026.
- Save article
News briefsDeuter Promise Tour fall 2025 schedule announced
The backpack and sleeping bag manufacturer brings its on-site repair service and sustainability education tour to German retailers.
- Save articleShort stops
Short Stops Week 41, 2025
PRODUCT & MARKETING +++ US B Corp Wild Rye has launched its first-ever women’s outerwear collection, fulfilling a long-held brand ambition to deliver technical, stylish snow gear despite tariff and supply chain challenges +++ Brandwave, a West Sussex-based specialist sports marketing and PR agency, has been appointed as the UK ...
- Save article
ArticleReusch opens new HQ in Milan suburb
The German-born glove specialist has inaugurated a state-of-the-art facility near Milan, strengthening its long-term commitment to growth and innovation.
- Save article
News briefsNew Deuter travel bags field-tested in Africa
The new travel bags from a German outdoor brand were tested during a rugged overland journey in Africa, supported by national and automotive partners.
- Save article
News briefsSalomon with new distributor in South America
The French outdoor brand expands its South American reach through a new partner.
- Save article
News briefsDeuter launches limited UP Stockholm edition
The limited backpack edition is made from surplus materials and designed for students and young professionals.