EXECUTIVE CHANGES
+++ Norwegian outdoor and action sports brand Sweet Protection has appointed Anin Sophie Schüller as Retail Marketing, Community and Marketing Coordinator for Central Europe
+++ Anta brand CEO Xu Yang has resigned for personal and family reasons, with Anta Group co-CEO Lai Shixian appointed interim CEO as the company continues its mass-market growth strategy and turnaround plan
+++ Brav has appointed former Devold of Norway and Janus CEO Cathrine Stange as interim CEO, effective Aug. 17, 2026
+++ Selle Royal Group has appointed former Trek executive Andy Pliszka as president and CEO of Selle Royal USA, where he will lead the company’s North American operations, including the Crankbrothers brand and distribution business +++
TRADE SHOWS & EVENTS
+++ This year’s edition of Yarn Expo Shenzhen, which took place at the Shenzhen Convention & Exhibition Center on June 9-11, attracted more than 20,000 visits from 74 countries and regions, with nearly 100 exhibitors participating in the trade show +++
PRODUCT & MARKETING
+++ Portal, an outdoor performance brand founded in 2023 with roots in Oslo (Norway), Vancouver (Canada) and London (UK), has launched the Range Light Tank, a lightweight trail running top featuring Polartec Delta cooling fabric designed to improve moisture management, breathability and comfort during high-intensity activities in warm weather
+++ Regatta Great Outdoors’ branded ice cream van tour across England and Wales drove a 1,969% increase in Regatta Rewards memberships by offering free gelato, giveaways and outdoor activities during a nine-day experiential marketing campaign
+++ Bollé has unveiled a revamped alpine ski team built around Olympic champion Clément Noël and a new generation of French and international athletes as part of a long-term strategy leading to the 2030 Winter Olympics in the French Alps
+++ Guardian Bikes has sold its one millionth bicycle in the US, marking a milestone for the Indiana-based children’s bike manufacturer as it continues to expand its domestically produced, safety-focused product offering +++
RETAIL & DISTRIBUTION
+++ Salomon has partnered with Foot Locker to expand distribution of selected footwear lines through the retailer’s stores and online channels in key markets beginning July 19, as the brand continues to broaden its international retail presence
+++ A survey by the German Retail Association (HDE) found retailer sentiment has fallen to second Covid-lockdown levels, with rising costs, declining profits and weak consumer demand leaving most businesses pessimistic despite the association maintaining its 2% nominal retail sales growth forecast for 2026 +++
Click here to access our Short Stop archive
