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ArticleVivobarefoot gets weird with new global campaign featuring Mack Hollins
The barefoot footwear specialist is putting unconventional thinking at the center of its global AW26 campaign, fronted by NFL player Mack Hollins.
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News briefsUK Outdoor Industry Awards reveal 2027 finalists
More than 100 products were entered across 10 categories, with finalists selected by a panel of retailers, journalists and outdoor industry experts.
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News briefsThule acquires Curli to expand dog category
The Swedish outdoor company is expanding its dog transportation category through the acquisition of a premium harness brand active in around 60 countries.
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News briefsUK Outdoor Industry Awards winners revealed
OIA names 2026 award winners, with Rab taking the overall product honor.
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News briefsPrimus launches fifth Service Your Stove campaign
The Swedish outdoor equipment manufacturer offers free spare parts to encourage customers to repair rather than replace their camping stoves.
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News briefsPrimus-Silva appoints new CMO
The Swedish outdoor equipment group strengthens global brand leadership with a new Chief Marketing Officer.
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News briefsNew Naturkompaniet store in Lillehammer
The Sweden-based outdoor retailer expands its Norwegian presence with a new outlet offering gear at reduced prices in central Lillehammer.
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News briefsHanwag appoints Gerald Palm as regional sales manager
The Bavarian footwear brand has tapped a seasoned sales expert to strengthen its retail presence in northeastern Bavaria.
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Short Stops Week 28, 2025
MARKETING +++ Asics has become main sponsor of the trail running competition La Thuile Trail – Memorial Edo Camardella in a new two-year partnership +++ Nitro Circus and Genuine Dickies have teamed up to launch a 12-stop “retailtainment” tour across Walmart locations on the US West Coast, featuring free BMX ...
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News briefsTernua and Lorpen expand DACH sales team
The sustainable outdoor brands from Spain are strengthening their distribution network in Germany, Austria and Switzerland.