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News briefsNew Naturkompaniet store in Lillehammer
The Sweden-based outdoor retailer expands its Norwegian presence with a new outlet offering gear at reduced prices in central Lillehammer.
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News briefsHanwag appoints Gerald Palm as regional sales manager
The Bavarian footwear brand has tapped a seasoned sales expert to strengthen its retail presence in northeastern Bavaria.
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Short Stops Week 28, 2025
MARKETING +++ Asics has become main sponsor of the trail running competition La Thuile Trail – Memorial Edo Camardella in a new two-year partnership +++ Nitro Circus and Genuine Dickies have teamed up to launch a 12-stop “retailtainment” tour across Walmart locations on the US West Coast, featuring free BMX ...
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News briefsTernua and Lorpen expand DACH sales team
The sustainable outdoor brands from Spain are strengthening their distribution network in Germany, Austria and Switzerland.
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News briefsHanwag appoints international sales manager
The German brand under the Fenix Outdoor umbrella has named Sanela Krisat International Sales Director to drive its global expansion.
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ArticleAdam Arnold: Steering Nikwax and Páramo toward employee ownership and sustainable success
In our latest interview, Adam Arnold, CEO of Nikwax and Páramo, discusses steering the company towards employee ownership, navigating post-pandemic challenges, and championing sustainability. Learn about Arnold’s journey from a summer job to CEO and how he plans to achieve net zero emissions by 2040.
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News briefsJohn John Florence, Vivobarefoot launch Down to Earth footwear collection
John John Florence, US professional surfer and two-time World Surf League champion, and Vivobarefoot have launched a new foowear collection called Down to Earth. It includes three models, the Magna Lite SG, the Primus Trail Knit SG and the Primus Lite Knit, which are suitable for a wide range of ...
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News briefsNew CEO for knife maker Morakniv
Source: Morakniv Richard Jägrud Richard Jägrud, who has been CEO of Silva (Primus Silva Sweden AB) for the past seven years, has been appointed the new CEO of the Swedish company Morakniv AB, effective May 15, 2024. The previous CEO, Johan Burtus, left the company after three ...
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ArticleNew CEO at Primus-Silva
The Swedish outdoor equipment company Primus-Silva has appointed Jonas Sjögren as its new CEO. Richard Jägrud, who has served as CEO for the past seven years, has decided to leave the company to pursue new professional challenges. Sjögren and the Primus-Silva management team will work closely together to lead the ...
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Short Stops Week 09, 2024
RETAIL & DISTRIBUTION +++ Storck Bikes are now available in South America via the exclusive distribution partner Storck Uruguay, managed by cycling enthusiast Willy Bercetche +++ Rock Gear Distribution, the exclusive Canadian distributor for Primus-Silva Sweden AB, has entered into new agreements with the existing Silva distribution agencies Carrell Agencies, ...