MARKETING
+++ Asics has become main sponsor of the trail running competition La Thuile Trail – Memorial Edo Camardella in a new two-year partnership
+++ Nitro Circus and Genuine Dickies have teamed up to launch a 12-stop “retailtainment” tour across Walmart locations on the US West Coast, featuring free BMX stunt shows and interactive brand experiences
+++ Fischer and Austria Ski Pool have extended their decades-long partnership for two more years, continuing their collaboration to support Austrian alpine and Nordic athletes with high-performance ski equipment +++
EVENTS
+++ Filzmoos will host the Austrian debut of Runmageddon X, Central Europe’s toughest obstacle race, on Aug. 9–10, 2025, featuring alpine terrain and family-friendly formats +++
CORPORATE
+++ The Lenzing Group has successfully placed a new hybrid bond of €500 million, which has a non-call period of three years, offered to both existing investors of the hybrid bond issued in December 2020 and new investors
+++ Italian eyewear brand Rudy Project, founded in 1985 by Rodolfo “Rudy” Barbazza, has celebrated its 40th birthday with a special event in Castelbrando with more than 200 guests +++
E-COMMERCE
+++ Chinese e-commerce platform Temu is opening its marketplace to local sellers in Denmark and Finland as part of its broader strategy to expand across Europe and boost regional sales +++
RETAIL
+++ Cotopaxi has opened a new pop-up store in Washington, D.C.’s Georgetown neighborhood, aiming to engage student communities and expand its urban presence through December 2025
+++ Outdoor Research has opened a new retail store in Bellingham, Washington, offering technical outdoor gear and apparel just ahead of the Northwest Tune-Up festival +++
PRODUCT
+++ US brand Astral has expanded its HempTech apparel line with new, performance-driven designs — including sun-hoodies, tees and hiking pants
+++ Ford and n+ have launched a nationwide eBike financing program in the US, offering Mustang- and Bronco-inspired electric bikes from just $2.50 per day
+++ Italian performance cycling lifestyle brand Cinelli has begun assembling its top-tier road and gravel bikes in the US through its Iowa-based subsidiary, while continuing in-house steel frame production in Milan
+++ Vallon has launched the Daytrippers sunglasses, combining 1960s-inspired design with modern polarized sports optics for versatile outdoor and urban use
+++ Pacsun has launched its first in-house premium sunglasses line, offering unisex acetate designs as part of its strategy to expand into elevated accessories
+++ Nalgene Outdoor has launched its limited-edition “Wild Expressions” bottle series in collaboration with AtomicChild, combining nature-inspired designs and mindfulness prompts to encourage reflection during summer adventures and back-to-school season
+++ Porsche and Almond Surfboards have collaborated on a limited-edition collection of swallow-tail surfboards inspired by the Porsche 911 Carrera
+++ Primus has launched its lightest stove to date – the 58g Micron III – designed for minimalist outdoor adventures like bikepacking and solo hikes
+++ Volkswagen and Bogner’s Fire+Ice have unveiled the ID.3 GTX Fire+Ice, a one-off electric show car paying tribute to the iconic 1990s Golf 2 Fire and Ice through a modern design collaboration that blends performance and style +++
EXECUTIVE CHANGES
+++ K-Way has named Marco D’Avanzo as Chief International Business Officer, bringing experience from Moose Knuckles, Woolrich, Guess, Versace and Benetton
+++ Head/Tyrolia USA’s long-serving president Jon Rucker stepped down on June 27, 2025, and the company is restructuring its winter sports leadership with new appointments +++
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