Sheffield rebranded the Outdoor City

Sheffield is capitalizing on its assets and long-term investments to market itself as the “Outdoor City” of the U.K.. A campaign was announced at the European Outdoor Summit (EOS) to build on Sheffield's reputation as a green and sporting city through a website,, as part of a broader strategy.

Keep reading this article by becoming a member


Enjoy unrestricted access to The Outdoor Industry Compass

To continue reading this article subscribe now

  • Our executive edition of The Outdoor Industry Compass (Regular PDF format or E-Format) - the must-read for all decision-makers in the industry
  • Unlimited access to our highly trusted industry insights and analysis
  • Benchmark yourself against the market and competitors
  • Find inspiration to drive your business forward
  • Stay up to date with new business models and startups

If you aren’t ready to subscribe now, you can REGISTER FOR FREE. Already subscribe to The Outdoor industry Compass? Sign in here