PRODUCT & MARKETING
+++ Scott Sports has signed a two-season agreement with Warner Bros. Discovery Sports to become the official XC bike partner of the Whoop UCI Mountain Bike World Series, including serving as the presenting partner of the 2026 Soldier Hollow round
+++ Italian brand Ferrino has become an official partner of France’s Syndicat National des Guides de Montagne (SNGM), the French union of mountain guides, via its French distributor Ricochet, in a new three-year agreement
+++ To mark its 50th anniversary, Trek Bicycle unveiled a limited-edition collection of three Madone models available via an eight-week pre-order window, featuring heritage-inspired designs that celebrate the brand’s history and mission, with the flagship “First 50” Icon set to be raced by Lidl-Trek at the 2026 Tour de France
+++ SportsShoes.com has launched the SportsShoes Pro Alpine Trail Team, described as the first digital retailer-backed all-women’s European trail and mountain running team, supporting seven athletes for the 2026 season with kit, travel and mentorship in partnership with leading running brands +++
EXECUTIVE CHANGES
+++ Sea to Summit has appointed outdoor industry veteran Jon Hanson, formerly GM North America at Stanley 1913, as President North America to lead the Australian brand’s next phase of regional growth +++
RETAIL & DISTRIBUTION
+++ French specialist retailer Culture Vélo has added a store in Saint Quentin, in the Hauts-de-France region, formerly Mary Cycles, and plans to open another location in northeast France this April, reports Sport Guide +++
TRADE SHOWS & EVENTS
+++ Italian mountain runner Marco De Gasperi is organizing the first-ever Ortles Haute Route Trail, which will be held in the Stelvio National Park on Sept. 11-12, 2026
+++ The Sheffield Adventure Film Festival returns March 20–22, 2026 at Showroom with 105 adventure films across 50+ screenings, plus talks, workshops and events, with tickets now on sale +++
CSR & SUSTAINABILITY
+++ Fashion for Good has launched the “Stretching Circularity” project with brands including Levi Strauss & Co., On and Reformation to pilot-test bio-based and recycled elastane in garments and validate scalable, lower-impact stretch solutions that address elastane’s role as a barrier to textile-to-textile recycling +++
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