PRODUCT & MARKETING
+++ Dynafit is launching its first sporty eyewear collection with three models for trail running, mountaineering and ski mountaineering, which will be available in stores from May 2022
+++ With Anna Liina Laitinen from Finland, the southern German motorhome brand Sunlight wins a professional climber for its Adventure Crew, which already includes the snowboarder Eero Ettala (FIN), the motocrosser Maxime Desprey (FRA), big wave surfer Andrew Cotton (UK), freeskier Fabio Studer (AUT), slopestyler Lena Stoffel (GER), snowboarder Aline Bock (GER) and mountain bikers Jasper Jauch and Oli Dorn (both GER)
+++ Lowa’s successful Renegade celebrates its 25th anniversary in 2022 and has since been sold more than twelve million times in many different variants
+++ Adidas Terrex and BBC Earth have collaborated for a line of waterproof RAIN JKT jackets in recycled materials, showcasing BBC Earth imagery of planet earth to raise the environmental awareness
+++ Salewa has announced Federica Mingolla, best known as the first Italian woman to free climbing Tom et Je Ris in France’s Verdon Gorge, as a new brand ambassador +++
RETAIL & DISTRIBUTION
+++ Norrøna announced on LinkedIn that it will open a new flagship store in Munich, Germany, in mid-June with 400 square meters over 2 floors featuring the full Norrøna collection, a repair center, an event space, a Norrøna cafe and more
+++ Head Sport GmbH, Austria, has assigned its exclusive licensing and distribution agreement for bikes and bike accessories in North America to Cycle Force Group (CFG), recently acquired by Messingschlager GmbH & Co. KG +++
CORPORATE AND M&A
+++ The founder of Sun Mountain Sports, Rick Reimers, has sold the Montana-based golf equipment and apparel brand to Solace Capital Partners, based in Los Angeles
EXECUTIVE CHANGES
+++ Canadian outerwear brand Moose Knuckles has appointed Eric Tosello as its new executive vice-president of Asia Pacific +++
Click here to access the last weeks’ Short Stops.
