EXECUTIVE CHANGES
+++ Lectra, a Paris-based specialist in digital design solutions and cutting equipment, has announced the promotion of Maximilien Abadie, who has held the position of Chief Strategy Officer and Chief Product Officer since Aug. 1, 2022, to Deputy CEO
+++ Authentic Brands Group has appointed former Amazon executive Tim Derner as Global Head of Marketplaces to lead the company’s digital distribution strategy and expand brand presence across online platforms +++
EVENTS
+++ Patagonia and the Surfrider Foundation will host a community event in Ventura, California, on June 20 to celebrate International Surfing Day with ocean-focused activities, live music and sustainability initiatives +++
CORPORATE
+++ Strava has raised its valuation to $2.2 billion following new funding and recent acquisitions, as the fitness platform surpasses 150 million global users +++
RETAIL
+++ Orvis will close its only Chicago store on the Magnificent Mile on July 24 amid a broader company restructuring and shifting retail trends in the area +++
PRODUCT
+++ Outside Interactive has partnered with US weather forecasting provider Meteo365 to give Outside+ members in the US full access to advanced weather tools for outdoor planning and safety
+++ Saucony has launched the Xodus Ultra 4, a trail running shoe designed for long distances and technical terrain, featuring enhanced cushioning, improved materials and sustainable construction
+++ La Sportiva has unveiled its Spring 2026 equipment line, featuring technical mountain packs, modular travel duffels and durable chalk bags designed for alpine and backcountry use
+++ US hunting gear brand Kuiu has launched the Waypoint 10,000 Roller, a rugged, high-capacity travel bag designed to protect and organize gear for expedition hunters +++
MARKETING
+++ Vibram has added Alex Rudeau, Isabeau Courdurier and Ludovic May to its athlete roster
+++ Italian outdoor shoe brand Aku has announced a new partnership with the Palaronda project, a network of multi-day circular tours across the Pale di San Martino group, in the Dolomites
+++ Bike Park Kronplatz and German bike brand Cube have extended their partnership for the 2025 season, with free test days scheduled for June 21–22 featuring 44 bikes and expert support +++
CSR & SUSTAINABILITY
+++ UK fishing tackle retailer Angling Direct has launched the AD Community Fund, to support angling as an accessible and sustainable sport through grassroots initiatives and collaboration with anglers +++
E-COMMERCE
+++ Amazon will extend its annual Prime Day event to four days, running from July 8 to 11, offering exclusive deals to Prime members across more than 35 categories +++
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