CORPORATE AND M&A
+++ Safilo Group has completed its $24.6 million acquisition of eyewear brands SPY+ and Serengeti from Bollé Brands, adding two labels with combined 2025 sales of approximately $39 million to strengthen its sport and premium eyewear portfolio +++
PRODUCT & MARKETING
+++ Muc-Off has announced its official partnership with the 2026 UCI MTB World Championships in Val di Sole, Italy, marking the brand’s first-ever partnership with a UCI World Championships event
++ A family startup founded by Colorado’s Fort Lewis College student Ashton Black has developed the POW Paddle, a patented carbon-fiber propulsion pole for snowboarders designed to improve mobility on flat terrain, with a commercial launch planned for the 2026–27 winter season +++
RETAIL & DISTRIBUTION
+++ Nike All Conditions Gear (ACG) Kids will be exclusively distributed in Italy by Verona-based group 3A beginning in the autumn/winter 2026 season
+++ The Go Outdoors store at the Sheepen Road Retail Park in Colchester, England, is scheduled for closure and has launched a “closing down” sale +++
EXECUTIVE CHANGES
+++ British Cycling has appointed board member and former Adidas sports marketing executive Lee Gibbons as interim CEO from July 13, replacing Jon Dutton until a permanent chief executive is appointed +++
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